How To Add Drop Shadow Effects in Canva In One Click
Are you looking to make your images pop off the page? But, you want to do it in one click?
You love creating beautiful images for your website. Right?! I know! It is super-fun! But what is not fun is all of the repetitive technical steps you need to do with each image to create realistic and dimensional shadow effects that will make your images “stand out in the crowd”.
And, “standing out in the crowd” is tough to do in the wide expanse of the internet ocean. So, every image you have on your website needs to literally pop off the page to capture attention.
Adding shadow effects, also known as a drop shadow, gives you that “pop off the page” look you are wanting to make your images literally stand out.
But, those additional technical steps to add shadow effects to your images are time-consuming and repetitive. And, more importantly, they keep you from spending more time on actually creating new and valuable content for your audience.
Tell me… Does this sound familiar?
I wish I had an easy resource that would …
Compress most of the repetitive technical tasks involved in creating shadow effects for my images into a simple add-in feature
Support me so I could spend more of my time creating new content rather than spending so much of my time on repetitive tasks
Provide me a high-quality, beautiful and effective outcome that still looks like I customized every detail
• Use drop shadow effect templates that are customized to standard image shapes to add realistic drop shadow effects transforming your flat image to a dimensional image that pops off the page
RESOURCE YOU WILL NEED:
Canva is an online design platform to support you in creating graphic images, PDFs, icons and much more for your website.
When I first started T.I.M.E, I was overwhelmed with everything I needed to learn to open my new website. Canva was a great fit for me to get me up and running quickly with my images and graphic designs.
I love working in Canva! It is relatively simple to learn to use and packs a powerful punch to support you in creating gorgeous images, designs, PDFs, icons and more.
And, even now, Canva continues to provide all the features I need. As I have grown, so has Canva!
There is a free plan, which is definitely where I started originally.
However, I highly recommend using the Canva Pro plan. If you are a blogger, online entrepreneur, supporting a website or simply creating loads of images for social media… Canva Pro is the way to go!
The monthly cost of the Canva Pro plan is very reasonable and “ups your game” by 1000% of what is available to you in the free plan.
Plus, there is a free 30 day trial to check it out to see if it is a good fit for you.
When I tried the free 30 day trial… I knew in 30 minutes that the upgrade to Canva Pro was a no-brainer!
I use Canva Pro to create all of my images and graphics in T.I.M.E., my social media posts and my digital products.
What is a shadow effect or drop shadow?
Shadow effects (also known as a drop shadow) are visual elements that are added to your design to do exactly what it says… give a shadow to the image. The shadow creates a dimensional effect making the image appear to be raised above the background/objects behind it.
Here are two examples of images: One image without any shadow effects and the other image with shadow effects. As you can see, adding the shadow effects in the second image transforms a flat image into an image that really pops off the page beautifully and realistically.
What are shadow effects good for?
Book & PDF Mockups:
Mockups are used to create promotional images of a book, PDF or digital product. They include the cover page and could also include various interior content pages that you wish to highlight or feature for the viewer.
Using a shadow effect (or a drop shadow) can give an added dimension to the images used to communicate the book’s, PDF’s or digital product’s “weight”.
For instance, it suggests a multi-paged book, PDF or digital product of significant value.
In the example below, you can see that the mockup suggests many pages available within this digital product. With the shadow effects added to each of those pages, it presents that many more pages are present as well within your product, assuring your customer they are purchasing or opting in for a product with significant value.
Adding shadow effects can make your icons or images look “clickable”. When you see a “raised” image, it organically communicates to your audience that it might be a “button” or a “clickable” image.
TIP: If you want your “raised” images to support “clickable” action by your audience on your website, ensure that all (or most) of your shadowed images are clickable and lead the viewer to further information. Your audience will learn to expect to learn more when they “click” on your shadowed images… Practice makes perfect!
As you can see in the example below, the circled arrow icon has an additional shadow effect, which transforms the icon to look like a “clickable” button and encourages your audience to take action… and click the button!
Shadow effects add dimension and can make your image and products look “real”.
The image below, with the added shadow effects, now looks like a real piece of art hanging on the wall of an art gallery with the focus completely on the image or product.
Adding Contrast Between Images and Backgrounds:
If your image is the same color or similar in color to your background, a shadow effect can distinguish your image in a minimalist way by adding a subtle distinction between your image and background.
In the example below, the white circle is distinguished from the white background by adding contrast with a shadow effect.
Simple, beautiful, elegant!
Transforming A Flat Image Into An Image That Pops Off the Page:
With shadow effects, your images will literally “stand out” amongst the crowd, as they appear to become three-dimensional and pop off the page.
It is amazing how effective the added shadow effect in the middle image below makes the second image “float” above the other images and pops off the page.
Although all three images are the same, the middle image with the shadow effect definitely stands out in the crowd!
When I began working with Canva, I researched ways to add shadow effects …
Suggestions I found included:
Make a copy of your image.
Adjust the saturation, blur & transparency settings on the copy.
Move the copy behind your original image and offset the copy to the shadow angle you wish.
And, yes… This does create a shadow effect. And is exactly how I add shadow effects to text in Canva.
But, honestly… I was not really happy with how it looked with my images.
I liked the crisp edge of the shadow for text. But, in my opinion, it was too crisp on the edges for images and the intensity of the shadow was not what I was looking for with images.
Not to mention, it was labor intensive to adjust the additional settings to get the image shadow effect quality I wanted… and create this effect over and over again with each image.
So, I asked myself…
How can I quickly and easily add shadow effects that deliver a high-quality look?
I need a resource that…
Has templates already in the image sizes or perspectives I frequently use
So, I can add the shadow I need with one click.
Has a rich intensity in color
So, I have a deeper range of transparency options that maintain the degrees of color intensity without revealing distracting details of the original image within the shadow.
Has a true fading blur in the edges of the shadow
So, I have a realistic fade rather than a crisp line along the edges of the shadow.
And, most importantly… Adds a shadow effect in one click!
So, I can spend more of my time creating the design’s content rather than spending my time on the repetitive task of creating shadows… over and over and over again.
So, I created the Shadow Effect Collection with templates in the perspectives frequently used:
Rounded Rectangle (2:3)
And now… I add a perfect image shadow effect in one click!
With the Shadow Effect Collection templates, my design is finished in three steps…
1. Select a template and add to your design with one click
2. Select the positioning and move the shadow to the back
3. Adjust the size and transparency
That’s it… Easy-peasy!
Sometimes, I do use a combination of the templates to create the look I want. But, with the templates, I still complete my design in a snap!
Ready to get started? You can find the Shadow Effects Collection in my Shop.
How to install and use the Shadow Effects Collection…
STEP 1: Purchase and download the Shadow Effects Collection
STEP 2: Upload the templates to your Canva account
STEP 3: Create a Canva Photo Folder titled “Shadow Effects”
STEP 4: Add your templates to your folder… and start designing!
HOW TO USE THE SHADOW EFFECTS:
STEP 1: Select a template that fits the perspective of your image and add to your design with one click
STEP 2: Select the positioning and move the shadow to the back
STEP 3: Adjust the size and transparency… and you’re done!
The Shadow Effects Collection is a resource that can support you in connecting the life you would love to the life you are living.
Compressing multiple repetitive tasks into a simple add-in feature
Making room for you to spend more of your time creating new content rather than spending your time on repetitive tasks
Providing a high-quality, beautiful and effective outcome
Your time is a treasured commodity! What are other ways you could automate repetitive tasks… Or compress multiple repetitive tasks into a simpler process?
Write down three ideas in your journal, calendar or digital notepad that you could try to transform repetitive tasks in your business into a simpler process.
Find solutions that maintain high-quality, style and effectiveness. You will be surprised how simple the solution is when you find it!
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